Seller Lead Generation Program

This page explains what we offer and what we need from you for it to work.

We run Meta ads to generate seller leads in your market. When someone asks for a home value, we follow up with emails, texts, and Facebook and Instagram ads so your name stays in front of them.

Your job is to call new leads fast, ideally within five minutes. That gives you the best chance of reaching the seller while they still remember filling out the form.

web Meta ads
mail Email and text follow-up
campaign Facebook and Instagram reminders
bar_chart Clear monthly numbers

Some sellers are ready now. Most need more time.

Some sellers are just curious. Some are comparing agents. Some have questions, but they are not ready to sit down for a listing appointment yet. They may want a number today, while the real listing conversation happens months later.

That is why the follow-up matters. If nobody keeps answering their questions and showing up in your voice, your name disappears before they are ready to make a decision.

Here is the work we take off your plate.

For this to work, a few things have to happen consistently. You need leads coming in, you need fast follow-up, and you need sellers to keep seeing your name after they leave the page. We handle those pieces for you.

Ads
We put your name in front of homeowners before they decide who to call.

By the time a seller asks for a home value, they have usually seen a few agents already. We run Meta ads in the zip codes you care about so you become one of the names they recognize. You do not write the ads, mess with settings, or babysit the budget. We set it up and manage it in your account.

  • Homeowners in the zip codes you want to work
  • Ads written for full-service sellers, not cash buyers
  • We decide which ads run, what gets paused, and where the budget goes
Follow-up
We keep following up after the lead comes in.

Most agents want to follow up for months. Then an active client needs attention, a closing gets messy, or the week fills up. We write the emails and texts in your voice and load them into your CRM. They keep going out while you are on listing appointments, on vacation, or focused on the clients in front of you.

  • The first few follow-ups go out while the seller still remembers you
  • Emails and texts keep going over the next two months
  • Starts when someone asks for a home value, no extra work per lead
Content
We make the follow-up sound like you.

Sellers ignore follow-up that sounds like everyone else. A real story gives them something to trust: a seller in a similar situation, the decision they had to make, and the result you helped them get. We spend 15 minutes with you on a call, ask about three client stories, and write the follow-up from those stories. You review everything before a lead ever sees it.

  • 15-minute client story call - you talk, we write
  • Emails, texts, and ads written from your three client stories
  • You review and approve before anything gets sent
Staying visible
We keep you in front of people who already showed interest.

When someone visits your page, we keep putting you back in front of them on Facebook and Instagram. Short video clips from your client story call show up in their feed, so they see your face before they ever talk to you. We cut the clips, set up the ads, and keep them running. You just show up for the story call.

  • 3 video clips cut from your client story call
  • 4 simple photo ads using your face and your market
  • Only shown to people who already visited your page
Questions
We give sellers a place to get answers before they are ready to talk.

Not every seller wants to sit down with an agent right away. Some just want answers first. We build pages with your client stories and answers to the questions sellers usually ask before they agree to a conversation. By the time someone contacts you, they have already read how you think and how you help.

  • Client story page written from your real examples
  • FAQ page that answers what sellers usually ask first
  • Landing page and thank-you page that set the tone for follow-up
Reporting
We show you the numbers without making you log into anything.

You should not have to log into three places to understand whether this is working. Once a month, we send the numbers in plain English: how much each lead cost, how many sellers you talked to, how many booked appointments, and how many turned into listings. No dashboard, no login, no guessing.

  • Lead cost, calls, appointments, and listings
  • Delivered as a short document you can read in two minutes
  • Includes a note on what we're adjusting and why

We ask about real clients. You talk through what happened.

The emails, texts, and ads come from one short call. You do not need to write anything before the call.

01

We ask about three client stories

On a 15-minute Zoom call, you walk us through three deals: a record-breaking result, a situation most agents would have walked away from, and a client you helped through something difficult. You do not need to prepare anything. We ask the questions and you talk through what happened.

02

We turn those stories into follow-up

We listen for the details that make the story feel real: what the client was worried about, what you told them, and what happened next. Then we turn those pieces into emails, texts, and ads. The writing should sound like you talking, not like a template.

03

You review it before leads see it

We send you the writing before anything gets sent. You read through it, flag anything that doesn't sound right, and approve. Most agents request minor edits on one or two pieces. The review takes about 30 minutes.

04

Then we turn it on

Once you approve, we add the writing to your follow-up, set up the Facebook and Instagram ads, and turn everything on. From that point on, every new home value lead gets the same steady follow-up.

We keep watching it after everything starts.

You should not have to wonder whether anything is happening. We keep an eye on the ads, the follow-up, and whether the leads are worth calling.

Weekly
  • Check what each lead is costing and whether people are asking for home values
  • Pause ads people are ignoring and put more budget behind the ones getting sellers to raise their hand
  • Flag sellers who are opening emails, clicking links, or showing interest
Monthly
  • Send you the plain numbers: leads, cost, conversations, appointments, and listings
  • Adjust zip codes or seller groups based on the quality of the leads coming in
  • Check whether sellers are opening, clicking, replying, or tuning out
Every 90 days
  • New 15-minute story call about your most recent clients
  • New follow-up written from those stories
  • New ads based on what the numbers show is working
  • Simple review of what changed, what we are adjusting, and what to expect next quarter

This works best when you do your part too.

We handle the setup, the follow-up, and the adjustments. Your part is simple, but it matters.

Total time commitment during setup: about one hour across the first week. After that, we only need a 15-minute story call every 90 days and for you to pick up the phone when a new lead comes in.

This is not for every agent.

This works best when you already know how to convert a seller once you get them on the phone. If you need more of the right conversations, this can help. If you want a 30-day lead test, it is probably not the right fit.

This is probably a fit if
  • You're doing 30 or more transactions a year and have real client stories worth telling
  • You came off Zillow Flex and want leads that are not owned by someone else
  • You've tried ads before but the follow-up never got built and the leads went cold
  • You're a strong closer - you need more of the right conversations, not more sales theory
  • You want someone else handling the marketing so you can focus on calls and appointments
  • You're set up to call new leads the same day they come in
  • You've been in the business long enough to have a point of view on how you work and who you work best with
This is probably not a fit if
  • You want to run a 30-day test to see if it works - seller leads usually convert over 6 to 18 months, not 30 days
  • You're doing fewer than 30 transactions a year - at lower volume, the numbers usually do not work
  • You want to approve every ad before it runs - we need room to manage what is working
  • You're looking for cash buyers or investor leads - this is for full-service listings
  • You're in your first two years - we write from your track record, and it takes time to build one
  • You expect a guaranteed lead count - we can control the ads and budget, but not how many sellers in your market raise their hand that month
  • You want something you can hand to an ISA on day one - this needs your voice and your stories at the start

Want to see if this makes sense for your market?

Book a 30-minute call. We will look at your market, your current setup, and whether this is a good fit for where you are right now.

See If This Works For Your Market

No pressure. If it's not the right fit, we'll tell you.